you can't get this right, you might as well skip
the rest of the sales letter because the headline
is the first thing (or the last thing) that a person
sees on the page of a sales letter. With a beefy
selection of headlines, you will be able to catch
your prospect's eye and let the rest of the sales
letter do it's magic!
Double your impact with swipes of sub-headlines.
Once the headline has grabbed your reader's attention,
the sub-headline will summarize the benefits in
such a way that the customer will be hooked reading
the rest of the letter
'Dear reader', everything that goes after here should
be strong, punchy and packed with details. It's
like saying 'once upon a time' and opening up the
magic of the beginning of the story. Hypnotic openers
will get the ball rolling.
High converting bullet points
If you want to lay the ideas out line after line,
make sure it counts. This swipe module will give
you the tools to convey your benefits at light speed.
If you have difficult customers who just won't buy,
give them a very, very, very strong reason why.
Guarantee them that nothing will go wrong and there's
no risk. Find 100 ways to say it persuasively, niff'
To every customer, it's always 'WIIFM' which stands
for what's in it for me? Show them that you mean
business by outlining the benefits in different
Everybody loves bonuses. Find a hundred ways to
say 'I love you' by showing your customers with
throngs of mouth watering free gifts that will make
them drool at their sides.
Call to action closers
You can write a great sales letter, but if you can't
clinch the last moment, it will be worth nothing.
You need to get your prospects moving and turn them
into customers using these call to action closers.
The moment of decision
You've reached the final blow so it's time to 'finish
it'! These calls to action closers will tip the
one sitting on the fence off to the right side ensuring
the sale and your continual profits.
Powerful post scripts
Ironically, people might skip to the end of the
sales letter and this is where you'll catch them
with powerful post scripts. P.S. This is a really
Questions are really powerful! You may not be sitting
in front of the computer watching your customer,
but asking questions using in your sales letter
is almost as good as being there. Questions engage
the prospect and unlocks their mind ensuring that
they are interested in what you have to offer.
Fancy a little social proof? Nothing is better than
showing how good your product is by beating down
others. You will look better by comparison and this
will skyrocket your perceived value! Use 100 of
these comparison words to show your true copywriting
Killer article titles
Some people think article marketing is not about
copywriting. It's not true because if no one reads
your articles, nothing gets accomplished. And you
want to get people to read yours by getting hooked
on your title. This is a really powerful tactic
Bombastic blog post subject lines
The same as article titles, the blogging apple doesn't
fall too far away from the content tree. You need
attention grabbing blog post subject lines. People
and the search engines will pick it up as well.
Email marketing subject lines
Increasing your click through rate starts from the
open rate of emails. If you have a compelling email
subject line, you will be able to get people to
get to your sales letters. We'll show you 100 ways
how to pull it off.
Follow ups and follow throughs
Customer not buying yet? Send them email after email.
It's all in the autoresponder anyway so just putting
these in will get people to come back to it over
and over again until they buy.
If there's one thing you must effectively sell more
than anything in the world - it would be yourself
(or your company). People write resumes all the
time. Blog 'about' pages, Facebook profiles, Twitter
profiles, you name it! It's all about you!
Getting an idea across
Sometimes you might have that killer idea but you
don't know how to get it across. These swipes will
guarantee that you will not be at a loss for words
when you want to pass the killer idea to your audience.
Social media attention grabbers
Are you a Facebook or Twitter junkie? These tweets
or post updates will get you to increase your click
through rates or get you more 'likes' on Facebook.
Especially powerful if you are in to social media.
Last but not least, these newspaper ad swipes will
help you to increase your business. It doesn't matter
if you are online or offline, they get the job done.
You will have at least 100 of these to get you started.