Including your brand’s logo and other trust logos into your advertising campaigns can help to build your brand’s corporate identity in the eyes of your potential customers and the overall public. Many brands like McDonalds, have made their enterprise and corporate identity on their logo through showing it via all their advertising methods.
The more your brand’s logo is displayed in your advertising efforts, the more trust and identity you will build from the public, which in turn will lead to more sales, profits and revenue. Smaller logo’s like trust logo’s that are placed on websites are also important as they show your customers you are a respected and safe site to use.
Without using these types of logos, the public may be a little wary of buying from you and this can impact your end profit margin.
Enhances Brand Exposure
Advertising with logos is necessary to enhance the exposure of your brand on a national and internationally level. Placing your logo on all your advertising outlets will enable you to exposure your brand to a wider target audience. This, in turn, will help bring profits back into your business as you build a respected brand name through multiple and repetitive advertising means.