You logo


You logo 



Including your brand’s logo and other trust logos into your advertising campaigns can help to build your brand’s corporate identity in the eyes of your potential customers and the overall public. Many brands like McDonalds, have made their enterprise and corporate identity on their logo through showing it via all their advertising methods.

The more your brand’s logo is displayed in your advertising efforts, the more trust and identity you will build from the public, which in turn will lead to more sales, profits and revenue. Smaller logo’s like trust logo’s that are placed on websites are also important as they show your customers you are a respected and safe site to use.

Without using these types of logos, the public may be a little wary of buying from you and this can impact your end profit margin.


Enhances Brand Exposure


Advertising with logos is necessary to enhance the exposure of your brand on a national and internationally level. Placing your logo on all your advertising outlets will enable you to exposure your brand to a wider target audience. This, in turn, will help bring profits back into your business as you build a respected brand name through multiple and repetitive advertising means.

Essential Elements

Title: 3 Essential Elements of a Successful Online Business

Summary: This day and age everyone wants a successful online business, and why not? You can make your living online if you know how to get started. Here are three essential elements of a successful online business to help you get started.


If you are contemplating starting an online business, you are joining one of the fastest growing communities in the history of commerce. Before you jump in you may want to give a little thought to what you need for your business to become successful. Some folks think that all they need is a product and a web site or store front and the world will stampede through their doors. In real life and even in e-life that is not the most likely scenario—in fact I can guarantee it won’t happen that way. To succeed with an online business you need to have a few basics down pat—no exceptions.

The first thing that you must have to be successful is a plan. This must be a well thought out business plan not just a vague idea in the back of your head. You may have to pay someone to help you with this, but even so, it’s worth it. A business plan will look at what you have and what you propose to do with it. It will outline your money, inventory, sales goals, profits, losses, distribution, advertising, marketing, competition and even your possible expansion. Consider it the blueprint of your business. A well thought out business plan will combine your purpose, mission, goals and ideas into a comprehensive step by step guide that you can follow. If there are potential pitfalls or downsides to your plan they will be evident before you plunge into the deep end and lose your shirt.

Promotion is a key element and without good promotion your business is never going to fly. You may have one of the best ideas and products to be found online but if people are not going to find out about it it may well be a lost cause. You will have to be a marketing and advertising genius or invest a little to get some professional help. Remember that if you cut too many corners to save a little money you are going to pay dearly in the long run. When you hire someone try for the best assistance you can afford.

Customer service adds a lot to an online business. You need to treat your customers well because without them your business life is finished. You need to attract and build a supportive and loyal base of great customers with whom you interact. You can keep them on mailing lists and send them updates on a frequent schedule, offer them specials and bonuses.



Subject: How to build a landing page to capture leads

Hi [firstname],

The first step to capturing leads is to make sure you have a landing page.

Here are some ways that can help you build a landing page for lead capture needs.

1. Know target market and the campaign goals

The question you must ask yourself before starting any goal is who the marketing is intended for. What are your major goals from the campaign? You can decide to direct the marketing to existing clients, or to the lead you already have in your email list. If the existing clients are your main target, then reengaging with new ideas should be your goal.

2. Create a reward that is relevant

The secret is to give your customers a reason to sign up and give their personal details. Since every person loves to be rewarded, free giveaways can work for your lead capture efforts. You can reward your customers with eBooks, newsletters, free courses, presentation or consultation among others. However, your targeted market group will help you determine what reward to give to capture the leads.

3. Create a good headline

Another important thing you can for your landing page is to make sure that the headline you choose remains relevant to that ad you are placing. Bad message match can be very costly and can rob you off very vital leads.

4. Write a convincing, descriptive and short intro paragraph

Your main goal is to make people understand what you are offering to them. The intro paragraph should highlight a sneak peak of what your visitors should expect. You can use bullet points if necessary for better clarity since they are easier to read or scan. They are also short and to the point.

Lead capture pages need a lot of work, however, they eventually pay off. These are some methods on how to build a landing page meant to capture valuable leads.

Make sure to grab your copy of my course “Lead Generation Authority”:


More tomorrow!


Butchscorpion AKA DUDE